Our Website Development and Optimisation Services

Many people assume that once their website is launched, people from all over the world will flood in immediately and start buying things.

This is the ideal. In practice, there are many billions of webpages accessible on the Internet, many competitors with established sites and large monthly budgets, so that getting strangers and real customers to visit your site (not just friends, colleagues and family) is rather like getting people to listen to you in a full Wembley stadium with a match in progress. It may be easy to chat to the person standing next to you, but what about over the other side?

This is where the search engines come in, (the most popular, Google, now has around 50% of the UK search and advertising market) they act as a "public address system" in the stadium - making your voice heard far and wide.

We can help with the subtle business of ensuring your site gets good air time and your website, having been published, gets noticed and attracts the right busines.

It's not just a case of simply getting visitors or "hits" - the key factor is how many of these people press the "buy now" button or the "please send me more info" button. This comes down to the marketing psychology of the site and is not simply a technical or engineering issue. It depends on your products, how they are promoted, pricing etc. As business professionals, not just website designers, we can assist you with this process as well, and exploit our knowledge of the best technical ways to achieve marketing goals on your website.